Well it just might, given that any adverse effect on ‘the bottom line’ is normally taken seriously and if the recent study by an online entrepreneur is heeded.
He reckons that millions of pounds (sterling) are being lost by internet trading companies due to bad spelling, grammar and typos etc. on their websites. With the current dangers from scams and phishing, his theory is that online shoppers, viewing this poor standard of writing, feel insecure about dealing with the company involved and leave the site in search of something with a more professional image.
He could be right.
So many companies seem to spend a large sum on having a slick website developed and then skimp on the minimal cost of engaging a professional proofreader to ensure the content is equally perfect and polished.
Poor quality content instantly devalues even the best designed website.