'''Apostrophe1'''
      Proofreading & Editing
  • Home
  • About
  • Request a quote
  • Blog
  • Contact
  • Links

Website content - the need for proofreading

11/2/2011

0 Comments

 
Could money save the English language?
Well it just might, given that any adverse effect on ‘the bottom line’ is normally taken seriously and if the recent study by an online entrepreneur is heeded. 
He reckons that millions of pounds (sterling) are being lost by internet trading companies due to bad spelling, grammar and typos etc. on their websites. With the current dangers from scams and phishing, his theory is that online shoppers, viewing this poor standard of writing, feel insecure about dealing with the company involved and leave the site in search of something with a more professional image.
He could be right.
So many companies seem to spend a large sum on having a slick website developed and then skimp on the minimal cost of engaging a professional proofreader to ensure the content is equally perfect and polished.
Poor quality content instantly devalues even the best designed website.    


 
 
0 Comments

    Author

    Peter (aka 'Eagle Eye')

    Archives

    July 2015
    June 2014
    June 2013
    January 2013
    May 2012
    April 2012
    December 2011
    November 2011
    October 2011

    Categories

    All

    RSS Feed

Copyright '''Apostrophe1''' 2011