It never ceases to amaze me that so many companies of every size spend a significant sum of money to have a professionally created website and then proceed to fill it with amateurish, poor-quality written content. As if the message they are communicating is somehow of minor importance compared to the visual appearance and functionality of the site.
The availability of Content Management Systems (CMS) has doubtless removed some of the editorial checks that might, in the past, have picked up errors.
The fastest way to devalue a website is to have content which contains errors in grammar or spelling. Any corporate image of quality, professionalism, attention to detail or care which has been previously created, is immediately destroyed and the visitor will swiftly lose interest and move on – exactly the opposite result to the one desired by the website owner.
This could all be avoided by engaging an independent proofreader/editor, an insignificant expense, given the benefits that would result.
The availability of Content Management Systems (CMS) has doubtless removed some of the editorial checks that might, in the past, have picked up errors.
The fastest way to devalue a website is to have content which contains errors in grammar or spelling. Any corporate image of quality, professionalism, attention to detail or care which has been previously created, is immediately destroyed and the visitor will swiftly lose interest and move on – exactly the opposite result to the one desired by the website owner.
This could all be avoided by engaging an independent proofreader/editor, an insignificant expense, given the benefits that would result.
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